Combines Michael Porters Generic Competitive Strategies Marketing Essay

Combines Michael Porters Generic Competitive Strategies Marketing Essay IKEA achieves competitive advantage under the cost leadership strategy by producing at the lowest possible cost. Wherever possible, under this strategy IKEA will reduce costs at every stage of the value chain and either charge lower prices or charge competitive prices resulting in relatively high profit margins. IKEA cuts costs constantly and is always asking its makers to seek the least costly suppliers. IKEA also, seeks to offer prices much cheaper and target very wider audience. Therefore, to be able to achieve required margins. Differentiation Strategy: In the differentiation strategy, IKEA look for competitive advantage by offering products that are perceived to be different and better than competitors products by customers due to its unique characteristics, e.g. quality of the products. Focus Strategy: The focus strategy has two variants i.e. Cost Focus and Differentiation Focus. This is where IKEA focuses on a narrow segment of the market. This is where IKEA focuses on a narrow segment of the market and applies a Differentiation strategy. IKEAs Hybrid Strategy: IKEA uses a combination of these strategies in achieving its vision which is Its business idea The part of the cost leadership strategy that IKEA adopts is that part aimed at producing at the lowest possible cost, so they can charge as low a price as possible to maintain their competitive advantage. For the differentiation strategy, IKEA focuses on quality designs. However, the IKEA does not do this, so they could charge a premium price. They do it to promote their brand. The differentiation focus strategy is also used in some segments of the market. For example, they produce customized plastic mats to commemorate the year of the rooster in China. Functional level strategy defines different functions within the business unit, such as sales, accounting or production, which contribute towards the success of the business level strategy. This contribution will differ from function to function, but the overall aim will be to support the overall strategy. If the strategy is to be a cost leader, then production will be integral in achieving cost advantages. Therefore, Functional strategy refers to the strategy of individual departments linked to achievement of business goals. For example, a Marketing department of a firm may have promotional or pricing strategy, while a finance department will have a credit control policy. Similarly, IKEA has functional strategies aimed at achieving its vision and business ideas. For example, under the Marketing function, IKEA increased its distribution channels by opening 19 new retail outlets in 2006. This is to support its business growth strategy. In the US, by the end of 2010 the number of IKEA outlets is expected to be 50, in comparison to 25 in 2006. To support its hybrid strategy, IKEA is determined to ensure that This policy applies to the research and development and well as the purchasing functions of the company. The customer perception of IKEA is that the company offers quality products at affordable prices. Going shopping at IKEAs is treated more like an event to be looked forward to by the customers, rather than a task which needs to be completed. The following quotes demonstrate how IKEA is seen by many people: If it wasnt for IKEA, most people would have no access to affordable contemporary design. IKEA makes me free to become what I want to be. Half my house is from IKEA and the nearest store is six hours away. Every time, its trendy for less money. IKEA is addressing the needs of most customers. Customers buying behaviour usually demonstrate price sensitivity, with the average shopper constantly looking for bargains or discounts. On the other hand, these same customers would look for a higher quality product over what they perceive a lower quality product where both cost the same almost always. IKEA is perceived as providing to the needs of the modern and cool as well as those with aspirations for the finer things in life. There appears to be a strong bond as parents are generally comfortable leaving their children in the shops playroom while they go about shopping, which create a trust. As it mentioned above, the IKEA strategy is a hybrid strategy, which incorporates elements of cost leadership, differentiation and differentiation focus strategies. IKEA brand is very strong, most competitors do not possess the strengths that IKEA does and, which are important in achieving a hybrid strategy. Consequently, IKEA is able to attract good quality of customers and even better is able to duplicate its quality and price ranges globally. It also has economies of scale and a strong research and development team constantly looking at innovative ways to meet its business objectives. Therefore, for the strategy to be imitated, the distinctive competencies of competitors must be strong, they must have the resource to deal with any potential price wars, and they must also have the capabilities to react to changing external environment. The main threats of IKEA come from its external environment. IKEAs threats can be measured with PESTEL, Porters Five Forces and SWOT analysis. Political, relates to the influence of government legislation and regulations on a business. Economic, how economic factors like interest rates, inflation and exchange rates affect businesses Social, refers to social trends and includes things like change in consumer taste and fashion and demographical changes Technological, level of automation and the rate of technological advancement and the impact on businesses Environmental, relates to how businesses are impacted by environmental factors such as global climate change Legal, health and safety laws Porters five forces, is a tool used to analyse how competitive pressure impact on businesses, i.e. the extent of competitive rivalry, barriers to entry, buyer power, supplier power and the availability of substitutes. SWOT, summarises the key issues from the business environment and the strategy capability of an organisation that most likely to impact on the strategy development. In IKEAs case, the main potential threats come from three of these factors, i.e. Economic, Social and Competition. In terms of economic factors, the global recession has significantly reduced business growth as customers have less disposable income and are consequently spending less. With limited income, consumers prefer to spend only on necessities mainly, and saving. Many governments affected by the recession have been putting stimulus packages in place partly to encourage consumer spending. As far as the social threat is concerned, due to a collapse of the housing and mortgage market which started the downward spiral into global recession, the amount of first time buyers, who are mainly IKEA customers, has considerably reduced. From a competitive point of view, there is the threat the extent of competitive rivalry will put at risk IKEAs strategy. For instance, it has to compete with major competitors Target Corporation and Kmart in US, Fly in France and Nitori Co. in Japan. Furthermore, increasingly buyer power will increase as competition increases demanding review of price or even design. This could potentially hurt the IKEA brand. IKEA must constantly analyse its internal and external environment to determine what the business is at for any given point in time and to identify what needs to be done going forward. For the internal analysis, IKEA must analyse its resources and capabilities with a view of making improvements as appropriate. They must always seek to ensure that their resources and capabilities are superior to those of their competitors to reduce the threat of imitation, which would eliminate their competitive advantage. In terms of the resources, they could look at the following with a view of identifying strengths and weaknesses: Finance what is the state of the business in terms of profit and loss, cash flow and the balance sheet position? Marketing they must continue to revaluate their marketing strategy. for example: Are the products priced adequately? Is the roll out of new stores meeting growth targets? Promotion how successful have the gift initiatives activities been? Product how environmentally friendly and are they to meet with any challenges? Operations IKEA could review the strengths and weaknesses of their machines, method of operations and materials used to produce furniture. Management as the founder is an old man now, this is a significant area that needs looking at. Is the management in place currently skilled enough to achieve objectives? Staff assess their motivation, their training needs and contribution to the success of the company, for example. An external audit should then be performed by analysing PESTEL SWOT is to determine the opportunities and threats facing IKEA from the external environment. Subsequently, IKEA should then be in a position to determine how it can use its key strengths, minimize weaknesses, take advantage of opportunities and triumph over threats to achieve a competitive advantage through its hybrid strategy. The greatest challenges facing IKEA can be outlined below: Entry into new markets and segments in US and Japan Environmental challenges Culture and Values As we know, IKEA over the last few years expanding in Japan and US markets. These are two countries where it has recorded failure in the past. For instance, in the US, according to them they did not listen to the needs of the customers and employed a hybrid strategy. With time, they realized that the Americans needed larger sized products which they subsequently corrected. In Japan, they miscalculated thinking the Japanese were interested in low price products when their interest was in quality. It would be interesting to see how they fare in the next 10 years for these reasons, especially with the high level of competition from Target Corp. and Nitori Co. IKEA is committed to meet environmental challenges. Another big challenge is internal in nature. The owner and founder Ingvar Kamprad instilled a lot of the values that is currently being pursued today. A lot of the top brass are committed to his philosophies. With the passage of time however, the culture of IKEA which has delivered such great success will decrease. In the next 10 years, it is important that whoever is driving the business operates in line with its core values, as the brand is one of its discriminating strengths. This brand was built on the back of the core values and business idea. Any threat to that may mean a threat to the entire business as a whole.

I. Brief Overview of different sculpture styles A. Egyptian Sculpture

Egyptian sculpture is distinct in their symbolic formality based on an ancient set of rules for three-dimensional works of art and were not meant to capture or memorialize a certain event or point in time. Egyptian sculpture is primarily used for religious purposes, mostly to guard over the dead. It is typically hewn from stone and figures preserve the cubic form of the original slab.The figures are always deliberately facing the front and much of the detail is hewn to represent characteristics of the frontal image, and is usually painted with vibrant colors.Later Greco-Roman influence later transformed the detail of the face to more closely approximate a realistic representation of the human face. (â€Å"Egypt†) B. Greek Sculpture The most important samples of Greek sculpture deal with religious themes, although civic, domestic and sepulchral themes are also common. When dealing with human subjects, realism tempered by idealism is the order of the day. Some were large, others small enough to place on a pedestal. Subjects include iconic figures such as the Greek gods and goddesses, priests, sacred animals and others of votive character.The most popular type of Greek sculpture is the bas relief and in the round. Greek sculpture was also used to honor civic events such as treaties and national games. These memorials are mythopoetic in character. In general Greek sculptures in marble, stone, terracotta, bronze or wood are distinct in its grace and beauty, its hint of action and value as a record of dress and fashion of the era. Finishing included liberal applications of oil, wax and color for a more life-like sheen except for those made of marble, where color was added only for emphasis.(â€Å"Greek sculpture – part I†) C. Roman Sculpture Sculpture as an art form developed late in Roman society because Romans considered all forms of art from a practical point of view and held it in contempt as work only slaves should do. Much of the work done in sculpture in the 2nd and 3rd Century B. C. was likely done by Etruscans. During the reign of Augustus (63 B. C. – 14 A. D. ), Romans began drawing away from mostly decorative and utilitarian subjects of sculpture to more mythological themes.The conquest of the Greeks shifted the material of choice from bronze to marble, and a shift from in the round to relief sculptures. Masses of Greek works of art were transported to Roman strongholds and excited much admiration but no desire to produce their own. Wealthy Romans commissioned copies of the more famous works for display in their homes. With Augustus, there was a dawning approximation to the Greek attitude towards art which did not survive his demise, but which did produce some of the more beautiful pieces of Roman sculpture such as the Altar of Peace (erected c. 12 B. C. ).(â€Å"Greek and Roman Art†) Only the development of relief on sarcophagi continued and outperformed Greek in this instance, and is evident in th e many extant samples such as the arch at Beneventum. The distinct Roman robustness and flavor is more evident in larger pieces of work rather than individual pieces. (â€Å"Roman sculpture†) II. Descriptions of the selected works of art A. The Indian Triumph of Dionysus (Late 2nd Century, Marble) This relief was used as one side of a Roman sarcophagus representing the triumphal return of Dionysus, the Greek god of wine after his sojourn in India and the East.Known as Bacchus in Roman mythology, he is portrayed here in a reclining fashion amidst what appears to be a procession or festival celebrating his return. He is as usual portrayed with grapes about his head, signifying wine. He is surrounded by men, women, children as well as a herald and he is apparently being carried by soldiers. Satyrs are also present, as well as panthers, which are often associated with this mythological figure. There is at least one elephant and a horse. The whole relief is a study in movement, ev en dancing.Not one of the figure is in repose, and there is much going on. Each figure contributes to the richness of the representation, from the fruits in the basket, to the two children astride the elephant. All elements are on the move, even the draperies of the women. This is a classic example of the expertise developed by Roman sculptors for this particular form of art, and illustrative of the Greek influence, from the subject of the relief to the style of the dress. B. Portrait Figure of a Ruler (Roman c. A. D. 200—225, Bronze)This bronze figure is a rare example of the period before marble became the material of choice for sculpture in-the-round. It is speculated that this was in emulation of Augustus, who in turn followed the example of Alexander the Great who declared himself a god. Probably once contained in the temple of an Asia Minor emperor, this is missing the head, the right leg midway to the calf and the left foot. It is a muscular yet graceful figure, striki ng a pose of some authority and arrogance, as if declaiming to his adoring public or announcing some important news.It is also incredibly detailed, somewhat embarrassingly so in this instance as the figure is quite large and the details stand out somewhat. The head was probably cast separately from the body as the break looks clean, as if from a joint. It is a magnificent specimen of manhood, and the face was probably as beautiful. It would probably benefit from some cleaning. C. Monumental Statue of the Pharaoh Ramesses II Enthroned (Egypt, New Kingdom, 1386-1349 BC and 1279-1212 BC, Grandiorite) This monument to Ramses II (c. 1290-1224 BCE), who is said to have ruled over Egypt for almost 67 years, are found in Nubia, near the Sudan.â€Å"There are figures of Ramses II with the prime gods of the New Kingdom, including Ptah, the Memphis creater god, Re-Harakhte, the sun god of Heliopolis and Amun Re, the great god of Thebes†. Together they guard the entrance to the temple de dicated to these figures. The Great Temple of Ramses II is on the left while the Temple of Hathor/Nefertari is on the right. They were cut into natural rock, and at 20 meters high are considered colossi. (Sullivan) There are four figures in all, although the figure on the right of Ramses II is missing a torso. The rock is pinkish in tinge.The figures are sitting on thrones facing front, all the hands on their laps. The figures are rigid although the expression on the Ramses’s face is placid, with even a hint of a smile. The features are well-formed, incredible considering how it has been exposed to wind and sand for all these years. Inscriptions are carved in the arms. At their feet between the legs are smaller figures standing upright, perhaps representing servants or priests. In between each colossi are women figures are dressed finely, and are perhaps royalty. There is much vandalism, names and dates scratched into the stone as far back as 1875.The podium is inscribed with hieroglyphics and the rightmost figure had lost the beard. There appears to be figures of baboons over the entrance of the temple. III. Comparison of the three sculptures The Roman works of art are good representative examples of the two kinds of sculptures popular during that period: relief in marble and sculpture in the round in bronze. The colossi Ramses II is a typical example of the three-dimensional Egyptian style. There appears to be nothing less similar than the two art types. The composition for one thing is completely different.In Roman sculptures, the lines are never linear. The single subject appears about to move or speak, so dynamic is the pose. In the relief, there is visible interaction among the elements of the sculpture, and each figure tells a different story. It memorializes a moment and an occasion. The figures themselves are idealistically and naturally constructed, celebrating the Roman idea of beauty of form and structure. In the Egyptian sculpture, the figu res are stiff and formally posed. No movement is implied, and the pose is strictly linear and frontal, as traditional for Egyptian sculpture.The figures themselves are stylized, showing no definition of muscles or other details but with some emphasis on the face and the ornaments such as the headdress and the clothes, which are as stiff and immobile as the body. It memorializes the figures as immovable and permanent, hence the size of the statues and the fact that it was hewn right out of solid rock. The use of hieroglyphics is also prolific, taking the place of visual representation in telling the story of the figures. Yet there are similarities, mostly in the theme, which is divinity.Ramses is portrayed as side by side the most important gods of the New Kingdom, while the single sculpture deified the emperor and the relief treated the subject of a god celebrated, Dionysus. IV. Conclusion While this paper does not include a specimen of Greek sculpture, it has been discussed earlier that the Romans closely followed the Greek style of sculpture, mostly by using imported sculptures as a basis for copies for their own sculptures. A cursory glance at extant Greek sculpture in the round will immediately reveal how closely the Roman versions mimic the Greek style, from material to posture to subject.Ancient sculptures are representative of the society in which they were produced. They are lasting monuments to the great civilizations which spawned them, and while each is stylistically different, they provide valuable insights into how the ancient Romans and Egyptians lived and how they chose to be remembered. Works Cited â€Å"Egypt . † Ancient Arts. n. d. Detroit Institute of Arts. 24 July 2007 . â€Å"Egyptian Sculpture – Part 1. † Old And Sold. n. d. 24 July 2007 .â€Å"Greek and Roman Art. † Amazon. com. 2007. 24 July 2007 â€Å"Greek Sculpture – Part 1. † Old And Sold. n. d. 24 July 2007 . â€Å"Roman Sculpture. † Old And Sold. n. d. 24 July 2007 . Museum of Fine Arts Houston. 2007. 24 July 2007 . Sullivan, Anne. â€Å"The Great Temple of Ramses II. † Bluffton University. 2001. 24 July 2007 .

Promote Equality and Inclusion in Children’s and Young People’s Settings Essay

The importance of diversity in an early years setting is that children need to have their own sense of identity and have a sense of pride in themselves and their cultures. Equality This means to treat everyone fairly and equally. Children should be treated as individuals, equally and fairly. Sometimes treating children equally, you have to treat them differently. All children should be valued for their individuality and offered any support they may need. Everyone should be treated with the care, consideration and respect that they have a right to and given the same opportunities to learn and achieve as others. Inclusion This mean to include everyone and meet the individual’s needs. It is a human right for every individual. Everyone counts and differences should be valued, respected and celebrated. Inclusion involves identifying barriers that prevent people from taking part, being involved and fitting in. Knowledge is needed to understand these barriers which can only then be broken down. It is everyone’s responsibility to remove these barriers. It involves making sure that all support systems are available in order for everyone to participate fully. The importance of having equality and inclusion in a setting is so the child does not have poor self-esteem or lack of respect or confidence. The child should not feel as though they are being stereo-typed which could make the child aggressive towards others and prevent the child from interacting. The child should believe in themselves and behave in accordance with others expectations. Equality Act 2010 is the law which bans unfair treatment and helps achieve equal opportunities in the workplace and in wider society. Participation Every child matters, whether they have a different culture, race, gender or if they have a disability, all children have equality of learning and to participate to allow them to grow and meet their full potential. Discrimination Discrimination is a preconceived attitude towards members of a particular group formed only upon the basis of their membership of that group that leads to less favourable or bad treatment of that person. Discrimination could be direct or indirect. Direct discrimination is when a person is treated differently to other people when they are in the same circumstances and indirect is when discrimination is done un-intently. Potential effects may include: Causing upset Affecting an individual’s self-esteem Causing stress Individuals feeling isolated Affecting individuals’ hopes and expectations Creating tensions Leading to stereotyping Leading to labelling Producing prejudices The types of discrimination are:- Racial discrimination This is a belief that some races are superior then others based on the false idea that skin colour may make people better than others. Institutional racism This describes any kind of system of inequality based on race. It can occur in institutions such as public government bodies, private business corporations and universities. Disability discrimination Disability discrimination is about being denied equality of opportunity with their non-disabled peers because of their disabilities or impairments. Sex Discrimination People of one gender reinforce the stereotype that they are superior to the other gender. Discrimination is generally based on either prejudice or stereotypes. Prejudice means to prejudice people based on assumptions and stereotype refers to forming an instant or fixed picture of a group of people, usually based on false or incomplete information. By being discriminated can cause a lifelong effect on a child. They could feel shy and lack in confidence which can then stop them from fulfilling the full potential.

Similarities between Animal Farm and the Russian Revolution

The Russian Revolution Animal Farm Animal Farm is a satirical novella by George Orwell, and it can also be understood as a modern fable. The book is about a group of animals who drive away the humans from the farm which they live on, and it is primarily based on the Russian Revolution. Animal Farm is well known as an allegory. Most fables have two levels of meanings. On the surface, the fable is about animals. But on the second level, the animals stand for types of people or ideas. The way the animals interact and the way the plot unfolds say something about the nature of people or the value of ideas. Any type of fiction that has multiple levels of meaning in this way is called an allegory. Links between the Russian Revolution and†¦show more content†¦Mrs. Jones represents the Tsar’s wife, Alexandra. Squealer (pig) - This pig represents the Russian media, which spread Stalin s version of the truth to the masses. Boxer (horse) - Boxer represents the working class. Boxer is portrayed as being a dedicated worker, but as owning a less-than-average intelligence. His personal motto was, I will work harder!† Boxer was very dedicated to his work, but he was actually being tricked by Napoleon. The Dogs – The dogs are the military/police. Shortly after the revolution, several puppies are stolen from their mother. Later on in the book, the puppies are fully grown and trained to protect Napoleon. Moses the Raven – The raven Moses represents the Russian Orthodox Church. In the beginning of the novel, Moses was like a pet to Mr. Jones. He fled the farm shortly after the revolution, but eventually came back. Moses didn’t do any work, but he told the animals stories about a paradise called Sugarcandy Mountain, which is an allegory of Heaven. Benjamin (donkey) – Benjamin represented the skeptical people in and outside of Russia. They weren’t sure whether revolution would change anything. 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